Mozart chahine, musical instruments

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In the early 1900s, a young piano tuner would be called to a house to tune or mend a piano but instead of leaving when the job was done, he always ended up playing the instrument for hours, while members of the household gathered around and listened in admiration.

Consumed by his love for music, he named one of his children Mozart, after one of the greatest composers in history, and just like his namesake, Mozart showed a natural talent for music at an early age and easily mastered the piano and the violin.

In 1948, Mozart and his brothers started working for their father who had just opened a piano store in Beirut. The store was a great success and soon had branches in Syria and Iraq.

After years of expertise in the piano business, Mozart developed an interest in more modern instruments and in 1966, he opened his own store for musical instrument trading and LP production in Beirut, which he named after himself: Mozart Chahine.

Mozart started touring the world, attending internationally renowned music trade fairs, such as Musikmesse in Frankfurt, to learn about modern instruments as well as new trends and the latest technologies in music and bringing them to Lebanon, becoming a pioneer in introducing modern musical instruments to the Lebanese culture.

In 1973, Mozart Chahine opened a branch in Abdel Wahab El Inglizi Street in Ashrafieh, one of Beirut’s trendiest streets at the time. With the desire to widen his variety of instruments and brands, Mozart forged a solid relationship with internationally renowned suppliers starting with Hoshino Gakki, a leading musical instrument manufacturer in the world and supplier of premium quality brands like Ibanez and Tama. Soon after, Mozart Chahine found himself adding more and more international brands such as Marshall, Hofner, Petrof, Bentley, Sonor, Sure, Farfisa, Elgam, and Premier Percussions.

Later adding music accessories to its booming list of products, the store turned into a wholesale shop catering to all regions in Lebanon and selling oriental musical instruments to the world, mainly to the US, Australia, and Switzerland. Mozart Chahine became one of the biggest names in the musical industry in Lebanon and the go-to place for all serious musicians looking for a peerless instrument worthy of accompanying them in their musical journey.

In 1997, Mozart Chahine passed the torch to his son Naji, a visionary who took over the store and, by marching to the beat of his own drum, transformed it into a musical institution with no equal in the Arab world.

Naji Chahine’s vision was to turn the store into a full-fledged one-stop-shop that offers a multitude of services and caters to all musicians’ needs, from purchasing, maintaining and upgrading an instrument all the way to learning and mastering it.

In 2004, a new branch of Mozart Chahine opened in Jal El Dib, redefining the purpose of the store by adding a spare parts division, after sales services and music repair shops, in addition to housing the first School of Music in 2005.

The Jal El Dib branch became a flagship after which all the Mozart Chahine stores will come to be modelled: Today, the Zouk Mosbeh branch is a perfect replica of the Jal El Dib branch, also housing a School of Music and in the near future, a third School of Music will be opening its doors in Beirut.

The School of Music is an official private school that adopts a modern method of teaching which requires the teacher to have pedagogy training, be interactive and make learning fun. The courses include modern, oriental and classical programs for all ages, starting from 7 month old with the Little Maestros program. The school also has a successful program for special needs students of all ages. The classrooms are soundproof and fully equipped with the latest premium quality instruments which are well-maintained and constantly upgraded. The school also provides a platform for its students to showcase their talent through concerts and live performances. The School of Music has over 800 students today and is currently expanding (in a country of only 4 million people ).

In 2011, Yamaha Japan approached Mozart Chahine to be its sole representative in Lebanon. The store became the exclusive home of Yamaha products in Beirut, adding venue sound installation, home audio and other Yamaha equipment to its already wide selection of products.

At Mozart Chahine, every department, even the School of Music department, goes through regular training in Lebanon and abroad to stay up-to-date in their respective fields. Yamaha Japan regularly sends a team of specialized trainers to teach the employees about every new product.

Having developed into a musical institution with no equal in the Middle East, the store aims to widen its area of expertise even more by adding drama, painting and porcelain painting courses to its School of Music curriculum, in the hope of combining all areas of art and giving them one address: Mozart Chahine.
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